Our Team
Elliot Barnett
Elliot leads Pêche's Growth Operations practice, helping small IT companies break into Enterprise and Government markets. Over 7 years in IT, he has closed Complex IT deals with ExxonMobil, Genentech Roche, and the U.S. Department of Defense — securing multiple seven-figure contracts with buyers that don't sign with vendors they don't trust.
At SRT Labs, Elliot built and managed the sales infrastructure that carried deals through the hardest procurement environments in the world. He has guided companies through DoD compliance and certification processes, ISO requirements, and the kind of 18-month stakeholder negotiations that kill most deals before they reach the finish line.
At Pêche, Elliot deploys the Fractional Sales, Deal PM, and Technical Marketing engines that carry Complex IT deals from first contact to signed contract.
Kate Barnett
Kate leads Pêche's Technical Marketing function — building the credibility assets that make enterprise buyers choose small vendors over larger competitors. Over 7 years in FinTech, she has developed marketing strategies targeting the largest financial services companies in the world, where a single compliance misstep or credibility gap eliminates you from consideration.
At Nasdaq, Kate learned what institutional-grade positioning looks like from the inside. She translates complex technology into the case studies, white papers, and ROI models that CTOs and C-level buyers actually read — not generic brand campaigns, but the specific proof points that enterprise procurement teams require before they sign.
At Pêche, Kate builds the technical marketing infrastructure that makes clients look like safe, scalable partners for Fortune 500 and government procurement teams.
Joana Carvalho
Joana Carvalho leads Pêche's Outbound Operations and Executive Support, ensuring every enterprise buyer interaction reflects the credibility needed to close complex deals. With experience from Deloitte Digital and entrepreneurial leadership, she brings the structured execution that large-scale procurement teams demand.
She manages the outreach engines that connect Pêche's clients with buyers who only sign with trusted vendors. Drawing on her Deloitte background in institutional-grade coordination, Joana builds targeted prospect lists, optimizes outreach through data-driven testing, and ensures timely partner and client correspondence.
From first LinkedIn connection to final contract, Joana's work keeps Pêche's clients visible, responsive, and professionally positioned.